Promotion of the Production and Marketing of Olive Oil
Nature of funding: Aid
Executing body: Istituto Agronomico per l’Oltremare – Firenze
Summary: Implementation of a GIS exclusively for olive cultivation, specialist missions and training of the counterpart’s staff.
Beginning of activities: July 2007.
End of activities: September 2009.
In recent years Pakistan has witnessed a constant growth in demand for edible oils which has essentially been met by imported product.
The extent of the demand has induced the authorities, in particular the Pakistani Government Ministry of Agriculture (MINFAL, Ministry of Food, Agriculture and Livestock) through the PODB (Pakistan Oilseed Development Board) to increase the national output of edible oils. This has brought about an increase in the land-area planted with rapeseed and sunflower and also an attempt to introduce new species in order to phase down imports in the coming years. So far, the new species introduced which it is hoped will lead to sustainable domestic production are palm oil, coconut oil and extra-virgin olive oil.
Jointly with PODB, MINFAL launched a project for producing olive oil in the country.
The Pakistani Ministry of Agriculture is presently funding the “Rapid conversion of wild olives into bearing species” project, implemented by PODB, with the following objectives:
The project “Promotion of the production and marketing of olive oil” was launched in order to support the PODB to reach these objectives.
The project ran for twelve months covering one entire production cycle. An extension phase of seven months, started in July 2008, has been foreseen in order to continue some Project activities. All the project initiatives are conducted through the Istituto Agronomico per l’Oltremare of Florence, a technical advisory body to the Italian Ministry of Foreign Affairs by virtue of its technical and scientific knowledge in olive growing and its extensive experience in implementing initiatives of international development cooperation funded by the Italian Directorate General for Development Cooperation.
The initiatives are monitored and supervised in loco by an international expert in olive cultivation who makes use of Italian NGOs working locally for certain prescribed activities.
PODB makes technicians available in support of the project as well as covering local costs. The DGCS – Ministry of Foreign Affairs provides technical assistance, training and the purchase of the tools necessary for the project to commence.
Beneficiaries of the project
The short-term direct beneficiaries of the project will be trained local technicians and the peasants who will manage the olive groves. The long term beneficiaries will be consumers.
Preparation of a participatory National Olive Sector Development Plan
Technical trainings for local growers associations
Establishment of demonstration sites
If you have more information about olive cultivars growing in Pakistan, such as harvest time in your country or new cultivars established, please send an e-mail following the link below*, in order to enrich our database.
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